OUR MISSION

⁣⁣You’ve created a suite of products that you know can change the world, one household at a time.

You’ve spent months or years and unspeakable amounts of monetary investment researching, developing, and perfecting products that will reduce waste, encourage sustainable living, or cut down on the use of harmful chemicals in the home.

You believe in your brand and its ability to help make humans and the planet healthier…

But it’s not selling.

Somewhere, there’s a disconnect. Your ideal customers aren’t seeing the impact your brand can make in their lives. They’re not understanding the huge benefits that your products truly offer.

Your social media ads convert viewers…then they bounce straight off of your website.

Your email sign-ups are full of leads…who never seem to buy.

I see so many brands get caught up in offering flashy discounts, taking a one-size-fits-all approach to selling products that are highly personal.

They waste their ad spend and clog inboxes with cookie-cutter messages that push consumers further away instead of bringing them closer to purchase.

After years of writing in the home and garden industry and after reading thousands of these bland messages and confusing websites as a consumer, I realized that what’s been missing is true connection and thorough education in the customer journey process.

Talking about USPs and product highlights is important – and something many brands still don’t get right.

But when it comes to illustrating the value that your unique product can offer to consumers, you need to do two things:

1. Educate

2. Get personal

Our homes reflect who we are. From our tastes to our habits to the things that get us out of bed each morning, they are full of the things that make us, us.

To appeal to consumers in the home and garden space, your messaging must reflect that.

Show them what your product can do, then show them why they need it.

Today’s tools finally allow for a personal, segmented approach to the customer journey.

Using zero-party data and strategic segmentation and testing for email campaigns, brands can finally craft ideal customer journeys that are tailored to each individual consumer.

By coupling personalized email strategy with website content intent on education and demystifying the benefits of your product, I create a customer journey seeped in true connection, leading to customer loyalty and a healthier bottom line.

To brand leaders in the sustainable home and gardening space:
I see you. I see the products you have put so much heart, time, and research into. I see the good they can do for the world.

And I can help your ideal customers see it, too.

If you’re ready to see your business thrive and get your world-changing product in the hands of more consumers, click the button below.